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“For those looking from the outside, the messages highlight existing traits not visible beneath the pervasive issues most associated with the neighborhood. For those looking at the banners from within, the hope is they reinforce and redouble an already existing pride.” -Epicenter SF
72 new banners were installed this past month in the Tenderloin to highlight the neighborhood’s “tender tendencies”. This project was led by the Tenderloin Community Benefit District (TLCBD) in collaboration with Mucho, a global boutique design studio. Along with several other neighborhood organizations, De Marillac wrote a letter of support for the grant itself when the TLCBD applied and was interviewed by the marketing company, Mucho, as part of the neighborhood input process during the design phase.
The TLCBD focuses on creating positive change in the Tenderloin neighborhood through their organization services and neighborhood projects such as Synthesia – a new light art project coming to Larkin street; and The Tenderloin Safe Passage. This banner installation has incited a “groundswell of positivity”. For more info on the banner project, check out the Epicenter’s blog post.